Schedule

June 22, 2017 - CONTENT SCHEDULE
8:00am
REGISTRATION
9:00am
President's Opening Remarks
Dave Westin, President & Co-Founder, Mobile Growth Fellowship

9:15am
KEYNOTE Presentation - Building an App Business from Start-Up to Sale
Wilson Kriegel, CBO, PicsArt

Wilson Kriegel, CBO, PicsArt presents key strategies on how to build an app business from Start-Up to Sale. Wilson will draw from his numerous experiences & learnings of building small businesses, to heavily funded start-ups, over a 15 year period, across consumer facing digital platforms. Serving as both a founder, and acting for Founders, from 6 figure, to 7, to 8, 9 transaction deals and working towards opportunity 10 figure company, at Picsart; over time.

  • Wilson Kriegel
    Wilson Kriegel Chief Business Officer PicsArt
9:40am
PRESENTATION: Everyone Wins With Rewarded Video
Benny Wong, Co-Founder & CTO, Timehop
Julia Martin, Senior Manager, Business Development, MoPub

Rewarded video has become a hot ad format for game publishers — but it's time to think bigger. This session will explore how rewarded video ads are not only loved by users, but can add value for any type of mobile app in any vertical. We'll share plenty of real world examples to get you thinking about how this ad format could unlock new monetization opportunities for your business.

  • Benny-Wong
    Benny Wong Co-Founder & CTO timehop
  • Julia-Martin
    Julia Martin Senior Manager, Business Development MoPub
10:00am
PANEL: Blending Brand and Performance Marketing: What Works For App Marketers (Presented by Women in Wireless)
• MODERATOR: Farzana Nasser, Global Co-President, Women in Wireless
Jennifer Chon, CRM Manager, GLAMSQUAD
Ashley Christiano, Senior Marketing Manager, Reuters Consumer
Trish Mikita, VP Digital Media Strategy, AccuWeather
Ngozi Ogbonna, Director of UA, Today Tix

Savvy app marketers have primarily relied on performance marketing strategies to drive mobile growth. But as more app marketers shift their budgets towards traditional channels, managing an efficient omni-channel program becomes increasingly challenging. This panel will discuss the differences between brand and performance marketing strategies, the lessons learned in converging traditional and mobile acquisition channels, and best practices for driving growth. This panel is programmed by Women in Wireless.

  • Farzana-Nasser
    Moderator
    Farzana Nasser Global Co-President Women In Wireless
  • Jennifer Chon CRM Manager Glamsquad
  • Ashley-Christiano
    Ashley Christiano Senior Marketing Manager Reuters
  • Trish Mikita
    Trish Mikita Vice President, Digital Media Strategy AccuWeather
  • Ngozi Ogbonna Director of UA TodayTix
10:40am
BREAK
10:55am
PANEL: The Value of Viewability - What Mobile Publishers Need to Know to Unlock Budgets Today
• MODERATOR: Will Shalhoub, Associate Manager, Strategic Publisher Management, MoPub
Bill Alena, CRO, The Meet Group
Catherine Patterson, Senior Director, The Trade Desk
Joseph Quaglia, Sr Director, Business Development, IAS - Integral Ad Science

Viewability measurement has been a hot topic in the digital industry for some time, but it's just now starting to become a reality for mobile app publishers and developers. Learn firsthand what viewability measurement means for mobile in-app and how taking action now can unlock major ad budgets for the rest of the year.

  • William-Shalhoub
    Moderator
    Will Shalhoub Associate Manager, Strategic Publisher Manangement MoPub
  • Bill Alena CRO The Meet Group
  • Catherine Patterson
    Catherine Patterson Senior Director The Trade Desk
  • Joseph Quaglia
    Joseph Quaglia Sr Director, Business Development Integral Ad Science
11:35am
FEATURED SESSION: Taking The Leap: Risking it All For Sustainable Success
• MODERATOR: Nicole Harris, COO, Slyce
Justin McLeod, Founder & CEO, Hinge

When you have a great deal of marketing out there, everyone knows your Brand, and you have a healthy MAU...then you pivot your pricing and business model. This risky maneuver isn't for the faint of heart. Hear how two brave companies, ClassPass and Hinge, took the leap and made massive shifts in their products in order to achieve sustainable success.

  • Nicole Harris
    Moderator
    Nicole Harris COO Slyce
  • Justin-McLeod
    Justin McLeod CEO Hinge
12:00pm
PRESENTATION: Learn How to Achieve Accelerated Growth With Mobile Video
Leo Giel, CRO, YouAppi

So, you've mastered UA and are now ready to expand your mobile marketing mix? Let us show you how! You will learn how to leverage mobile video across your marketing funnel from brand awareness to rewarding your users, to re-engagement. Leo Giel, YouAppi’s CRO, will teach you the tips, tricks and best practices of mobile video across multiple verticals and product offerings. You will also learn how to use powerful behavioral and demographic analytics to make smarter data-driven decisions about your mobile video campaigns. By the time we’re done, you’ll be a marketing ninja ready to kick your UA into a frenzied growth!

  • Leo Giel
    Leo Giel CRO YouAppi
12:15pm
PRESENTATION: 5 Tips to Capture Brand Advertising Dollars
Andrew Gerhart, Chief Operating Officer, AerServ

Brands want to ramp up ad spend in-app, and publishers want to capture these great brand dollars. However, most don't understand the nuances and differences between Brand Marketing and Performance Marketing. AerServ's COO Andrew Gerhart will talk through 5 important tips for capturing brand budgets in 2017.

  • Andrew Gerhart COO AerServ
12:25pm
LUNCH
Sponsored by Tenjin.

Lunch will be provided on-site for all attendees in the Steven Spielberg Gallery.

1:15pm
PANEL: Using Content Marketing & Audience Targeting for Efficient User Acquisition
• MODERATOR: Vivian Chang, Director of Digital Marketing, RetailMeNot
Jessica Mann, Mobile & Social Marketing, Gilt
Ben Clark, VP of Customer Retention, SeatGeek
Sam Arnold, Director of Growth, Simple Contacts
Beatrice Olivas, VP of NA Performance Advertising, InMobi

The most efficient User Acquisition strategies are the holy grail of Mobile Growth. We’re constantly in pursuit of the channels which will give us the highest quality (and quantity) of users for the most cost-effective spend. In this session, our panel will focus on how Content Marketing (an often over looked channel in mobile) can be used to better target optimal audiences and drive some the most efficient ROI during your quest for the best users with the highest LTVs.

  • Moderator
    Vivian Chang Director, Digital Marketing RetailMeNot
  • Sam Arnold
    Sam Arnold Director Growth Simple Contacts
  • Ben Clark VP, Customer Retention SeatGeek
  • Jessica-Mann
    Jessica Mann Mobile & Social Marketing Gilt / Saks 5th Ave
  • Beatrice Olivas
    Beatrice Olivas VP of NA Performance Advertising InMobi
2:00pm
PANEL: Avoiding the Pitfalls of a Programmatic Landscape
• MODERATOR: Tim McCloud, Mobile Product Marketing, Adobe
Andrew Gerhart, Head of Marketing & Live Operations, FreshPlanet
Amit Kumar, Chief Operating Officer, AerServ
Katie Madding, Global Product Director, Adjust
Richard Welch, Head of Programmatic Advertising, Flipboard

Buying Programmatically has some great benefits, but a few downsides as well. How can you utilize the great benefits of programmatic advertising such as cost-efficient (ideally) spends, broad reach, and freeing up your team to work faster and more efficiently, while still navigate around the pitfalls of Programmatic such as Fraud, lack of Viewability, lack of Transparency when buying through agencies/mediators, and possibly low engagement rates or potentially repetitive placements. Our panel of experts span across the Programmatic landscape, and will help you understand how to buy efficiently, how to increase transparency, best ways to be identify and avoid fraud, and ensure the impressions you’re paying for are actually viewable. The overall goal of this panel is to help you learn how to optimize your programmatic buys for maximum efficiency.
  • Tim-McCloud
    Moderator
    Tim McCloud Group Manager, Mobile Product Marketing - Photo & Video Adobe
  • Andrew Gerhart COO AerServ
  • Amit-Kumar
    Amit Kumar Head of Marketing & Live Operations FreshPlanet
  • Katie Hutcherson
    Katie Madding Director of Product Adjust
  • Richard Welch Head of Programmatic Advertising Flipboard
2:45pm
PRESENTATION: How to Leverage Mobile Growth Through Bots
• MODERATOR: Adelyn Zhou, Founder & CMO, TOPBOTS

Bots are all the rage. With more than 4,000 skills on Amazon Alexa and 20,000 bots on Facebook Messenger, bots are promising to be the new frontier. What are bots? How do they work? And more importantly, how can mobile app developers and publishers leverage bots for growth?

  • Adelyn Zhou
    Moderator
    Adelyn Zhou Founder & CMO TOPBOTS
3:05pm
BREAK
3:20pm
PRESENTATION: Video Ads - The Good, The Bad & The Ugly
Robb Sala, Director of Business Development, InMobi

In the world of mobile advertising, video is king. From vertical video to 360 experiences, there are now more mobile video ad formats available than ever before. But with so many options, how can publishers decide which in-app video units will work best to effectively monetize their apps? And how can marketers decide which of these creative formats and video technologies provide the most bang for the buck? This presentation will showcase the good, the bad and the ugly of mobile video advertising to help publishers and marketers better navigate through the Wild West of mobile app marketing.

  • Robb Sala
    Robb Sala Director of Business Development InMobi
3:35pm
PANEL: The Lastest Onboarding and Content Best Practices to Increase your Retention & Engagement
• MODERATOR: Irina Yakupov, Business Devleopment, AdXperience
Alexandre Douzet, Co-Founder & CEO, Ollie
Leana Kalinowski, Marketing Manager, Jetsetter
Beth Murphy, SVP Marketing, iHeartRadio
Tatiana Tacca, Senior Account Manager, WME/IMG

The unfortunate reality of App Installs is that most User open your App only once…if that! In this session, you’ll learn some best practices and tips to onboard new users in ways which will want them to return to your product, and ways to track engagement so you can see where any possible leaks might be hiding. We’ll also go over the best tactics and strategies to improve your retention rate and leverage great content as a way to keep your Users engaged with your product, and how to best re-engage lapsing users to keep them from slipping away!

  • Irina Yakupov
    Moderator
    Irina Yakupov Director of Operations Adxperience
  • Alexandre-Douzet
    Alexandre Douzet Co-founder and CEO Ollie
  • Leana Kalinowski
    Leana Kalinowski Marketing Manager Jetsetter
  • Beth Murphy SVP Marketing iHeartRadio
  • Tatiana Tacca
    Tatiana Tacca Senior Account Manager WME|IMG
4:20pm
PANEL: The Data You Should Know - Measuring, Tracking and Optimizing Lifetime Value & Engagement
How should you measure and track lifetime value and engagement? How are marketers doing this on mobile? What should you track, and how should you analyze it. How can advanced data science and machine learning can help optimize UA and Retention/Engagement?

• MODERATOR: Sayf Sharif, Director of Analytics, Seer Interactive
Deniz Gezgin, Interim GM Digital/Mobile, Topps
Fabien-Pierre Nicholas, Head of US Marketing, SmartNews
Shoji Ueki, Sr Director, Growth Marketing, SeatGeek
  • Sayf-Sharif
    Moderator
    Sayf Sharif Director of Analytics Seer Interactive
  • Deniz Gezgin Director of UA & Interim GM - Digital/Mobile Topps
  • Fabien-Pierre Nicolas Head of US Marketing SmartNews
  • Currently lead digital marketing at SeatGeek (live event tickets). Previously led growth and sales at OrderAhead (mobile ordering) and growth at Kiwi (mobile gaming).
    Shoji Ueki Sr Director, Growth Marketing SeatGeek
5:00pm
PRESENTATION: The Revolution is Upon Us! How Native Mobile Can Help You Capitalize on Mobile-First Consumers
Peter Szabo, CRO, Head of Partnerships, Mammoth Media

The Mobile-First Consumer is sprouting up across all major target demographics, and especially ubiquitous among the younger generations. This growing type of consumer expects the content they want to be available any time, anywhere on any device. How do companies evolve to meet this new demand? In this session, Peter Szabo, CRO & Head of Partnerships at Mammoth Media, will explore the trends that have brought us to today's smartphone dominated society, and how you can leverage content consumption, brand message and advertising strategies to best connect with this growing user base which is dominating the mobile app ecosystem.

  • Peter Szabo
    Peter Szabo CRO, Head of Partnerships Mammoth Media
5:20pm
FEATURED SESSION: Mobile Experiences & Development in Pro Sports
• MODERATOR: Chris R. Vaccaro, Editor-In-Chief / Director of Live Operations, Topps
Michael Amin, Category Director - Interactive Games, Digital Products & Services, MLB Players Association
Nikki Pozzi, VP Consumer Products - Brand, Marketing & Retail, NFL
Chris Schlosser, SVP & General Manager,Digital, Major League Soccer


Listen to executives from some of the biggest sports leagues in the world discuss their mobile strategy for marketing, content and business development. Hear from league representatives about how mobile is shaping the current digital media landscape in pro sports.

  • Moderator
    Chris R. Vaccaro Editor-In-Chief / Director of Live Operations Topps
  • Michael Amin
    Michael Amin Category Director - Interactive Games, Digital Products & Servcies MLBPA
  • Nikki Pozzi
    Nikki Pozzi VP, Consumer Products - Brand, Marketing & Retail NFL
  • Chris Schlosser
    Chris Schlosser SVP & General Manager, Digital MLS - Major League Soccer
5:55pm
Event Closing Remarks
Dave Westin, President & Co-Founder, Mobile Growth Fellowship

6:00pm
OPEN BAR NETWORKING AFTER-PARTY!
The Open Bar Networking After Party will be held on-site in the Steven Spielberg Gallery room.

* agenda is subject to change